E-Commerce

Your shop grows. Your system grows with it.

Entering a new market takes more than adding a language to your shop. FM24 connects product data, designed storefront and landing pages, customer service, email automation and order processing with your ERP systems. Content, communication and operations work together across borders.

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E-commerce workspace with digital product catalogues on a laptop and tablet alongside selected products

Illustrative solution

Illustrative workflows. The actual scope is tailored to your systems and requirements. These are not client case studies.

International expansion: product data and storefront pages

Import product and page content

Translate into target languages

Review terminology and layout

Publish approved versions

The benefit

Product descriptions, attributes, categories, designed storefront pages and landing pages are localised for new markets. Changes to source data trigger updates to the language versions.

In your hands

You define target markets, brand voice and terminology. Content approval and checking how each page displays remain part of the process.

Multilingual customer service with chatbots

Identify language and request

Retrieve product and order data

Reply through chat or email

Hand exceptions to your team

The benefit

Chatbots and email assistants answer recurring questions about products, orders and shipping in different languages, using the relevant context from the shop and ERP.

In your hands

You define knowledge sources, response rules and handovers. Complaints, refunds and individual commitments follow your approval rules.

Email automation across the customer journey

Capture a shop event

Select language and next step

Send the relevant email automatically

Synchronise replies and status

The benefit

Order confirmations, shipping updates and relevant follow-up sequences are triggered by events in each customer’s language. Your shop, CRM and customer service keep the same information.

In your hands

You control content, sending rules, recipients and consent. The responsible person handles questions and exceptions.

Order processing and ERP in one connected workflow

Transfer the order to the ERP

Reconcile stock and payment status

Trigger shipping and invoicing

Return status to shop and service

The benefit

Orders, stock, payment and shipping information are synchronised between the shop, ERP and connected systems. Your team does not need to re-enter data across multiple interfaces.

In your hands

You define the systems of record and rules. Stock, payment or delivery discrepancies reach the responsible person with the information needed to resolve them.

EVERYDAY PROCESSES

Automate e-commerce. Across languages and workflows.

AI automation for e-commerce: international expansion, product and page translation, multilingual service, chatbots, email automation and ERP integration.

Translating product data and shop content

Product information and designed shop and landing pages are integrated into a controlled translation workflow. Terminology, product claims and approvals stay traceable, supporting international growth beyond isolated translated texts.

Multilingual customer service with AI

Chatbots and email automation can classify enquiries and prepare replies using approved product and order knowledge. Exceptions, complaints and binding commitments are passed to responsible people.

Connecting order handling and ERP

Order information, status changes and follow-up tasks are aligned. Interfaces, data quality and exceptions are checked before integration. Scope, ongoing services and support determine automation costs.