INQA COACHING · FOR SMEs IN GERMANY

INQA coaching: shape AI and automation with your team.

INQA Coaching helps small and medium-sized enterprises in Germany develop and test workplace change together with their employees.

Book an appointment
80%potential funding
12maximum coaching days
5–7months as a planning timeframe

As INQA coaches, we guide you and your team through the change process. The responsible INQA advisory centre assesses eligibility and issues the coaching voucher.

01

Using AI is a start. Changing how people work is the next step.

INQA stands for Initiative Neue Qualität der Arbeit, the German initiative for a new quality of work. The programme connects digital change with better collaboration. Scattered knowledge, unclear handovers and missing ownership cannot be solved by a new tool alone. With you and your team, we explore how tasks, skills and decisions fit together so that new systems reduce everyday workload.

02

What could change for your business.

Before starting, we agree how your team will recognise progress: for example, through queries, processing times, errors or handover quality. These objectives offer possible starting points for your coaching.

Reduce pressure on management

Define responsibilities and decision paths so that every query does not have to come to you.

Make better use of skilled staff

Reduce repetition and searching, and explore with the team where digital support can create room for more demanding work.

Strengthen skills and retention

Employees help develop and test new practices, supported by clear rules, discussion and suitable learning steps.

Make change last

Tested workflows, clear owners and a shared action plan help maintain improvements after coaching.

03

Potential topics for your company

01

Workflows

Improve recurring tasks, handovers and approvals together.

02

Artificial intelligence

Develop use cases, capabilities and clear rules.

03

Company knowledge

Organise sources and improve handovers.

04

Leadership

Design roles, decisions and escalation paths.

05

Collaboration

Develop communication and responsibilities.

06

The future workplace

Test digital skills and new task profiles together.

04

With the people doing the work every day.

Employees actively participate in analysis, testing and improvement. Solutions emerge in the workplace and are tested in everyday operations. Participation is central to the programme.

Clear roles. Shared responsibility.

Steering group

Management and employee representatives set the framework, prioritise topics and assess progress. Any existing employee representative body is involved.

Lab team

Employees from the affected departments develop and test solutions. A team lead gathers feedback and maintains communication with the coach and steering group.

FM24 as coach

We structure the learning process, facilitate the work and help turn experience into next steps. Your team contributes its knowledge of the business and helps shape the solutions.

05

How your INQA coaching works.

From orientation to everyday practice: we plan a timeframe of 5–7 months with you. This includes up to twelve coaching days and your team’s working phases. The binding period follows the coaching voucher and cannot exceed seven months.

  1. Orientation with FM24

    We discuss where your business loses time, what you want to achieve and which employees know the workflow. This produces an initial topic proposal for the advisory consultation.

  2. Initial consultation and coaching voucher

    In a free initial consultation, the regional INQA advisory office checks eligibility and the need for change. If approved, you receive a coaching voucher, which provides the basis for starting the funded process.

  3. Initial phase: agree on goals and team

    Together we define a manageable problem, describe the starting point and set goals. A steering group, lab team and lab team lead are appointed. At the kick-off, we agree on tasks and collaboration.

  4. Innovation phase: test and improve

    The lab team develops solutions in manageable working cycles. We support planning and review. Your team tests new handovers, AI-assisted tasks or approval rules in the business and adapts them using the experience gained.

  5. Learning phase: secure the results

    We compare goals with outcomes, document working approaches and address open questions. The team decides who will maintain the new practices and how knowledge and skills will remain in the business.

  6. Documentation and funding settlement

    Agreed outcomes and required evidence are compiled. You agree payment arrangements with us. Applications, supporting documents and reimbursement follow the funding procedure; the granting authority decides on payment of the grant.

  7. Follow-up with the advisory office

    Around three to six months after coaching, the INQA advisory office reviews the impact with your business. You discuss what has worked in practice and whether further support would be useful.

06

Finish with more than an idea.

The outputs depend on your topic. An AI and automation project could, for example, produce the following working foundations:

A shared target picture

A defined use case, a documented starting point and clear criteria for improvement.

Tested working practices

Handovers, approvals or task allocations tested in everyday work, including team feedback and remaining limitations.

Knowledge and rules for the team

Documented practices, roles and rules for data access and reviewing AI outputs.

A practical action plan

Prioritised next steps, responsible people and a review rhythm. Additional technical development is agreed separately.

07

INQA coaching in your industry.

Illustrative questions for the shared learning process. The linked industry pages also show technical example solutions; their implementation must be considered separately from funded coaching.

E-commerce

How does internationalisation change teamwork? We can test responsibilities for product translations, multilingual customer service, chatbots, email automation and handovers between shop, order processing and ERP.

Explore industry and example solutions
08

Could INQA fit your organisation?

  • Registered office and workplace in Germany
  • At least one full-time position subject to social insurance in the previous financial year and fewer than 250 employees
  • Operating for at least two years
  • Annual turnover no more than €50 million or annual balance sheet total no more than €43 million
  • The advice centre must check other criteria and company relationships
09

Prepare for a useful start.

You do not need a finished AI strategy. A specific problem and a willingness to involve your team are a good starting point. Before our first conversation, gather:

Your bottleneck

One or two actual workflows that regularly stall: where do delays, queries or duplicate work occur?

Your starting point

An overview of the people, systems and previous attempts involved. Confidential customer data is not required for initial orientation.

Your business details

Founding date, locations, employee numbers and financial basics for the advisory office’s assessment. Further documents and previously received aid are clarified there.

Time for participation

A contact person and employees who can test approaches and collect feedback between coached sessions. We plan internal time requirements together.

10

An example calculation.

Funding depends on approval and the applicable conditions. Software licences and technical development are not covered.

12 days × €1,200 net
€14,400
Potential funding at 80%
€11,520
Potential own contribution, net
€2,880

This calculation assumes twelve coaching days at €1,200 net each. You discuss payment arrangements with us.

11

INQA coaching: your questions about the process and funding.

What does INQA fund?

An employee-centred learning and change process within digital transformation. The specific scope is clarified with the advisory office and individually with us.

Can AI be a topic?

Yes, where AI forms part of a shared change process involving workflows, knowledge, skills or collaboration.

Who determines eligibility?

The responsible INQA advice centre checks the conditions and issues a coaching voucher following a positive assessment.

Does FM24 deliver INQA coaching?

Yes. We are INQA coaches and guide your company and employees through the change process. To start funded coaching, you need a valid coaching voucher from the responsible INQA advisory centre.

Does the programme pay for software and development?

Coaching is funded. This does not finance software licences or technical development. Buying software is not a prerequisite for our coaching; existing tools are considered when exploring solutions.

How long does coaching take?

We plan a period of 5–7 months with up to twelve coaching days and working phases within the business. The coaching voucher and applicable conditions govern the process; the official maximum duration is seven months.

Does the whole team have to take part?

An appropriate employee group must be actively involved. Participation is defined during the process.

How do payment and reimbursement work?

You agree payment processing and payment terms with us. The INQA advisory office accompanies and oversees the coaching process. The granting authority decides on reimbursement under the funding procedure based on the required evidence. Funding follows a reimbursement principle: your business first pays the coaching costs; reimbursement follows completion and review of the evidence. Under the guideline, the gross amount may be eligible where input VAT cannot be reclaimed.

Is INQA coaching suitable for e-commerce?

Yes. A suitable topic could be how your team manages international product data, multilingual service and handovers between shop and ERP. The focus is on work organisation, skills and shared testing; buying or programming a shop is not a coaching goal in itself.

What does my team do between sessions?

The lab team tests agreed changes in real workflows, gathers feedback and prepares the next review. Coaching days do not replace this internal work. We plan the scope and available time together.

Do we need an AI solution or a particular CRM already?

No. Your business need is the starting point. We examine existing systems and first clarify which working practice should improve. Tool selection and technical integration follow that need; additional services are agreed separately.

Is coaching on site or online?

Coaching generally takes place in the business. Digital sessions are possible where technically and organisationally suitable and where no participating employee is excluded. We agree the format to suit your team and programme requirements.

Can a business in Austria or Switzerland participate?

The German INQA programme requires both company headquarters and a workplace in Germany. A German-language website or customers in Germany alone are not sufficient. For businesses outside Germany, we can discuss support without promising this funding.

How are data protection and AI outputs considered?

For an AI use case, we clarify with the team which data is needed, who has access and which outputs require human review. Confidential information and professional responsibility are considered within the workflow; coaching does not replace legal advice.

What happens after coaching?

Your team continues the action plan with named owners. We record what has been tested and what still needs implementation. Further support, licences or technical development can be agreed separately if needed.

Who is behind INQA-Coaching?

INQA stands for Initiative Neue Qualität der Arbeit, the German initiative for a new quality of work. The programme is funded by the Federal Ministry of Labour and Social Affairs and the European Social Fund Plus. The regional INQA advisory office assesses access and supports the procedure; Deutsche Rentenversicherung Knappschaft-Bahn-See (KBS) decides on approval and reimbursement.

Is INQA-Coaching useful without previous AI experience?

Yes. You do not need to use AI already. We start with your workflows, bottlenecks and experience, then explore with your team whether AI, automation or clearer responsibilities would help. If employees already use AI informally, shared rules and responsible data handling can be a starting point.

How much do we contribute to INQA-Coaching?

For example, twelve eligible days at €1,200 net each amount to €14,400 net in fees. If an 80 percent grant is approved, this means €11,520 in funding and a €2,880 own contribution. You initially pay the full invoice. VAT and any ineligible additional costs must be considered separately; this calculation is not a binding quotation.

Who submits the INQA application and which documents are needed?

Your company is the applicant. Registration, the expression of interest and the subsequent funding and reimbursement application use the Z-EU-S funding portal. The INQA advisory office supports the procedure. Plan for evidence of company size, eligibility, de minimis aid, and delivery and payment of the coaching. Before starting, clarify the documents and deadlines that apply to you with the advisory office.

Does the coaching voucher already guarantee reimbursement?

No. The voucher permits an early start at your own risk and does not replace a binding grant approval. After completion, KBS checks the requirements and results. Incomplete evidence or failure to meet conditions or deadlines can jeopardise reimbursement. Resolve open questions with the INQA advisory office before starting and plan for prefinancing.

What if we decide against new software or AI?

A reasoned decision against a particular tool can also be a useful outcome. What matters is the agreed need for change, active employee participation and documented results. We assess suitable solutions without making a software purchase a prerequisite. Clarify with the INQA advisory office whether your specific project meets the funding conditions.

Can we use INQA-Coaching more than once?

Under the current funding guideline, companies that have already participated in the INQA-Coaching programme are excluded from participating again. A new topic or a different coach therefore does not qualify for a second grant. Disclose any previous participation to the INQA advisory office during the initial consultation.

Can consulting businesses receive funding themselves?

The guideline excludes businesses and freelancers working as business or management consultants in personnel policy or work organisation. Eligibility therefore cannot be promised across the board for coaches, agencies or other consulting businesses. Explain your actual activities to the INQA advisory office, which assesses eligibility.

How do we get started with FM24?

Book a conversation through our calendar. We discuss your bottleneck, the departments involved and a possible coaching topic. The formal eligibility assessment then takes place at the responsible INQA advisory office.

Book an appointment
AI AND FUNDING

INQA coaching for AI and better working processes.

New technology changes tasks, collaboration and responsibility. Through INQA coaching, your team develops and tests suitable ways of working in your business.

AI adoption with employee participation

Which tasks suit AI, what knowledge is needed and who checks the results? Employees help address these questions. Coaching supports changes in how people work; it is not simply a software purchase.

Process improvement with a clear goal

Enquiry handling, document handovers or internal knowledge can provide a starting point. The team describes the current workflow, the target process and practical trials. Technical implementation is scoped separately.

Eligibility, costs and your contribution

The INQA advisory centre checks eligibility and issues a coaching voucher when the requirements are met. Potential funding covers eligible coaching costs. Software licences and technical development are not automatically funded.

THE NEXT STEP

Find the right next step.

Discuss your change priorities with us. Together, we identify suitable topics for your team and prepare the next steps with the responsible INQA advisory centre.

Book an appointment

Schedule an appointment